Alfonso Villar
CEO de Space Go | Startups, Gaming & User Acquisition
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Social casino entry barriers
the consolidation of the social casino industry is not only increasing the user acquisition costs but also inflating the production value of a simple game.
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The opportunity of Latin America for apps and games
The Latin America opportunity is clear: an emerging market about to explode and only brands which have made enough awareness could make profit.
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Diversifying user acquisition channels
market consolidation makes all known user acquisition channels fit into the marketing strategy for mobile games
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The Video Game Industry in 2014: A Year in Review
A comprehensive review of the video game industry in 2014. Covering major acquisitions, Asian market growth, Steam, eSports, and the rise of virtual reality.
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Social Casino: Infographic of the Spain and Latin America Markets
Social casino infographic for Spain and LatAm by PlaySpace and SuperData Research. Player profiles, behavior, and market data from 10,000+ players.
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Mallorca Game: Video Games as a Balearic Product
Mallorca Game brings the Balearic gaming community together. Speakers, indie showcases, and workshops for local game developers.
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Advertising Games on TV Works
Advertising games on TV works. Discover our real experience at PlaySpace with TV campaigns, including metrics, optimization strategies, and key success factors.
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Television Advertising: PlaySpace Launches Its First TV Campaign
PlaySpace launches its first television advertising campaign on Mediaset. Discover our TV strategy for Loco Bingo.
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Business Metrics and Their Complexity
Discover how we built a custom analytics system to track business metrics across platforms and countries at scale.
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Publisher vs Advertiser Framework: Digital Advertising Explained
Understand the publisher vs advertiser framework in digital advertising. Learn the key differences, metrics, and how to increase revenue.